Foundations: Define your Company Values

by | Sep 24, 2019


What are your Company Values?

In order for us to determine what we want from our business and how it is uniquely different from others out there, we need first define our own personal values, everything that matters to us and how this will be represented in the company.

It isn’t until we know these (and radiate our values in everything we do) that we can use them in our content, relaying our values as key business messages to our audience, potential and existing customers.

When our customers and brand advocates speak about us to their networks, it is our VALUES and how our businesses make them FEEL that they will speak of.

In this exercise, we encourage you to download the worksheet at the bottom of this page and take some time to think about the following questions:

What do YOU and therefore your company STAND for?

What is important to you?

*How do your products or services make a contribution to your customers?
This is where we move away from what we actually offer but the emotion(s) that our products and services make our customers FEEL.

What motivates you?

When we run a business of one or a micro-business, our values are our differentiator; what we believe can’t be copied by someone else. They are unique to us and permeate everything we do.

Worksheet: Some of your responses may sit in more than one box on the grid, this is fine and an indicator of how important it is to you.

DOWNLOAD Company values worksheet 

Who is this exercise for? Anyone who to write their Company Values for the first time or re-evaluate them
Learning path: Business Foundations
Watch next: Telling Your Brand Story delivered by Louise Heaps

Foundations: Your Brand Story