Shouting about business growth at a time like this?

by | Mar 22, 2021

Is it the right thing to do?

It almost seems uncouth to mention it. With so many people struggling, I’ve had so many conversations with business owners who’ve been reticent to speak about the positive impact this current time has had on them and their businesses.

It’s totally understandable.

In the face of such difficulties, staying quiet about success, pivoting and lessons learned is an option that many of us would choose. Who wants to be seen as that braggart that is shoving their successes down our collective throats?

But here’s the thing, so many of us are craving positivity, WANT to read about small successes, WANT to celebrate with you. We crave any news that points to the day when the Pandemic is behind us and we can all move on in the world.

We want to hear about the lessons you have learned, those moments when you’ve gained clarity, decided who you are and what you’re about.

Genuine positivity can breed positivity.

An inspirational moment could lift someone up, give them something to aspire to, make them believe that they too can push on. But it has to be genuine and authentic. Making stuff up to create a mirage around what’s really going on in your business isn’t going to cut it.

We’re social savvy.

We know social media channels can often be a curated feed of particular moment when behind the scenes, all hell is breaking loose!.

All of our social media content, the blogs we write and the business communications we push out exist to provoke emotions, to get a reaction from our audiences to make them think, feel, buy into our values and ultimately support our brands.

So, whilst we may not want to stand on the top of the mountains “bragging” about our amazing fortunes, I really do believe that sharing some positivity, wins big and small, is ok to do.

Not just ok to do, but necessary.

Please tell us your good news so we can celebrate with you.

You can find me on LinkedIn and MINT Business Club on LinkedIn, Twitter, Instagram, Facebook and you can join our free business support group here.